Case studies
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Parvatha Homestay
About the client
Parvatha Homestay is a quaint, little homestay situated in the foothills of Kodachadri in Western Ghats region of Karnataka which is blessed with a lot of natural beauty. The USP of Parvatha is excellent hospitality which the “malenadu” region of Karnataka is famous for and home-like ambience.
Objectives
The primary objectives for the branding and web solutions were
a. A proper web presence for the homestay.
b. Excellent visibility in the webspace to the target clientele who are mostly people who relies on Google to choose service providers.
Solutions
Website
The webpage for Parvatha Homestay was to be the most prominent tool to gain customers. The website was designed keeping in mind the very fact that customers are looking for something they can relate to. Usability was given prime importance along with the simplistic design cue. The required details and quick links were provided from every page so that reaching from point to point becomes easier.
Basic design revolved around the various images of places in Kodachadri to make the site visually appealing. Content of the site also was to be centred around the images so that people could really understand what they get. Color scheme was a simplistic white and green which highlighted the green locales of Kodachadri beautifully.
SEO
The primary traffic to the Homestay was supposed to come from different search engines, primarily Google. So our team optimised the website to enable it to be accessible through google easily. If you search Homestay in kodachadri, Best homestay in kodachadri would appear atleast 3 times in the first page itself. Now not only the website has the traffic, the homestay is always filled with booking.
Insight
Now Parvatha Homestay enjoys a very healthy traffic and more than 80% of that is from google. Our analytics show that Parvatha has the maximum traffic from Google amongst all other hospitality options in Kodachadri.
