Email marketing
Want to get started with email marketing but don’t have the man power or the expertise to pull it off. Outsource your entire email marketing efforts to CrossWorks. Our campaign managers have the processes and systems to set up and execute your programs flawlessly. In many cases, we are able to be more cost efficient than even an in-house team because of efficiencies of scale. If you already have a team in place, use us for spill-overs when you have a busy campaign season like a new product launch or holidays.
Search Engine Optimization & Marketing(SEO & SEM)
Now the buzz is SEO, SEM, SMO, SMM… I know what will be running through a layperson’s mind now. Lot of questions will be popping up likeWhat is all this? Why is all this? Do my business really need all the above? How its gonna help my business? Will it help in scaling up my sales? Whom should I approach to do this for my business?
The above topics are really interesting. Let me give a try to solve the above questions.
Today am gonna throw some light on SEO. This is for the people who are new to the world of SEO.
Social Media Marketing
Social Media Marketing is the latest addition to organisations’ integrated marketing plans. Just the fact that Pepsi, one of the largest spenders in the traditional advertising arena skipped this year’s Super Bowl for a $ 20 Million facebook campaign underlines the fact that Social Media Marketing is the TVC of tomorrow. Most of the Fortune-500 companies are waking up to the social media marketing now and if you can have a strong presence in social media like Facebook, LinkedIn, Twitter and so on can boost your brand presence and create wonderful recall for your organisation within your target clientele.
Web analytics
Nothing can be improved if it is not measured. We will help integrate the analytics code to your web-pages and give details on page-views, visitors, loyalty, bounce rate, traffic rank etc. To optimize the SEO and SMM with your Website and to measure the effectiveness it is essential to measure, collect, analyse and report the usage of internet data to your website. CrossWorks help you achieve this by seamlessly integrating the analytics code to the basic traffic to your page as well as your web-based marketing activity. This in turn can tell you the exact impact of your brand through the new media. We specialise in both on-site and off-site web analytics.
SMS Marketing
Mobile population has now surpassed Internet population. There are over 120 million mobile users in India and the number continues to grow astronomically. This revolution is fast turning the mobile device into a critical marketing medium. In today's fast moving world the mobile device is the most personal device a marketer can find. However, the rules of marketing on mobile are quite different from the mass marketing models that are normally used. The mobile business is just taking off in India. Marketers need to adapt to this and have a long term strategy for the medium.
